Following the launch of the Samsung galaxy Note 8, which is said to be a phone that redefines how users interact with their smartphone let’s look at how the Korean brand is performing in the Kenyan market.
In May 2017, the brand launched the Samsung S8 and started selling it in Kenya. According to Data Fintech analytics a consumer popularity of Samsung phones soared the whole of Q2 2017, beating HTC. The value of Samsung mobile phones as of July 2017 amounted to Ksh 1.6 Million, which was 15.5% of the total mobile phone listings on the market place. The number Samsung mobile phone dealers were 29 in July 2017, which was a 14.7% decrease compared to dealers who listed the brand in April 2017. It will be interesting to how the Samsung will continue to perform in the Kenyan market in Q3 2017.
The study has been realized by Data Fintech, a Kenyan consumer data broker, based on data collected on Pigiame, the second largest classified platform in Kenya.
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