The high end mobile phones are represented by the Ksh 40k and above price segment. This segment accounts for 42.98% of the market supply by value and 19.48% of the stock volume (i.e. number of listings). The two worldwide leading brands, Samsung and Apple, confirmed their dominance within this segment in Kenya.
The low-end mobile phones are represented by the Ksh 10k to Ksh 20k price segment. This segment accounts for 19.1% of the market supply by value and 34.34% of the stock volume. The two Chinese brands Infinix and Tecno are leading this segment in the Kenyan market.
One of the key lesson is that high-end mobile phones are more dominant in market supply by value, however the low-end mobile phone are more dominant in consumer demand and popularity topping 69.2% of the time, during the period under review. Thus the need for mobile phone dealers in Kenya, to re-assess their supply to match the market expectations.
The market insights below are provided by Data Fintech, based on data collected from the online marketplace pigiame.co.ke, over a period of 14 months (January 2016 to February 2017.) This content is a snapshot extracted from the Kenya Electronic Market Trends Report, provided by Data Fintech.
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