Men, Know Her Interests! (Introduction to Data)

The art of getting a lady to say yes is one that must be well thought through. Men would know this best. Let’s look at Roy. Roy has observed Leila at work for the last couple of weeks. He came up with the perfect way to make his first move. A bouquet of roses, tied […]

Sep 21, 2016

 
 

The art of getting a lady to say yes is one that must be well thought through. Men would know this best. Let’s look at Roy. Roy has observed Leila at work for the last couple of weeks. He came up with the perfect way to make his first move. A bouquet of roses, tied in a red ribbon, as he asked her out on a date.

Friday arrived. Confidently he walked up to her desk and handed her the roses and the dark chocolate. He then asked her out for dinner the following day.  Two minutes into the conversation, Laila coughed and excused herself. As she left she took the chocolate and threw it into the dustbin. Confused, he stood there wondering what he could possibly have done wrong.

He followed her out to the balcony. She seems irritated. “Is something wrong?’ he asked. She explained she is allergic to the pollen from flowers, especially roses. She threw the chocolate in the dustbin because it affects her skin when she eats it. Devastated, he asks “did you at least like the ribbon on the roses? You always wear red lipstick. It must be your favorite color.” She answered “It’s cute, but I love orange.” “But what about the red lipstick you always wear?’ He asked.  “The red lipstick simply goes with my skin tone.” She replied.

In a real life situation, Roy would be the company trying to create products and services. Most times companies act like Roy: making decisions without having the right data. Data is most times associated with technology and seen as a bunch of zeros and ones. However, data is also any information that makes you help the right decision at the right time. In the above scenario, the data that Roy had wasn’t accurate. He was wrong about her favorite color because he observed. He was wrong about the chocolate because he assumed. After all, most girls love chocolate. Why wouldn’t this one? Data collection is imperative in all situations of life, but that is something we will discuss in the next blog.

All organizations seeking to grow in any way needs to understand that facts do not cease to exist simply because they are ignored. Do your research. Get the Lady.

 

Author: Edna Maritim

Marketing Executive, Data-Fintech.