How do the elections affect the Electronic market in Kenya?

Kenyan electronic dealers business seems to be affected by the current Elections period, reducing significantly the amount of stock. According to a study by Data Fintech, there has been a major drop in the volume of television sets in the marketplace. Hisense, which was leading the market earlier in the year has dropped by 14.9% […]

Jul 27, 2017

 
 

Kenyan electronic dealers business seems to be affected by the current Elections period, reducing significantly the amount of stock.

According to a study by Data Fintech, there has been a major drop in the volume of television sets in the marketplace. Hisense, which was leading the market earlier in the year has dropped by 14.9% in value on the marketplace to reach Ksh 8.9 million.

In fact, data shows that in April and May 2017 there was an average of 3,147 television sets on the Pigiame online marketplace, whose volume amounted to an average of Ksh 192 million. However, June 2017 saw a huge drop in both stock and volume with only 1,800 television sets.

Simultaneously, laptops stock has dropped from 2,844 units in May 2017 to 844 units in June 2017 and mobile phones stock reached 2,358 units in June 2017, despite a monthly average of 3,500 units in the last  three months.

Electronic dealers are not restocking in June 2017 deciding to adopt a wait and see attitude in the wake of the 2017 elections.

The study has been realized by Data Fintech, a Kenyan consumer data broker, based on data collected on Pigiame Kenya, the second largest online classifieds marketplace in Kenya.

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