Kenya Food Market Report 2016 (Restaurant in Kenya)

The restaurant business in Kenya has been growing rapidly over the last couple of years. Evidence of this is seen by the expansion of major food chains in Kenya such as Java and the entrance of new international brands in the country. These brands include Kentucky Fried Kitchen, Urban Eatery, Subway, Dominos Pizza, Pizza Hut […]

May 05, 2017

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Inflation rate growing faster than Kenyan Workers salaries in Q1-2017

According to Business Daily, Kenyan salaries failed to match the consistent rate of inflation in the country over the past year 2016. This meant that while Kenyans were earning, their purchasing power consistently decreased. Business Daily reports that those to have gotten a harder hit were individuals who were at the bottom of the earning […]

May 03, 2017

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Battle of the Brands- Samsung vs Apple (Tablets)

Samsung’s popularity, among Kenyan consumers, has surmounted Apple in the tablets market since July 2016. In Q1-2017, both Samsung’s and Apple’s demand have been eroded by 20.8% and 80.8% respectively extending the downtrend from Q4-2016. For electronic dealers in Kenya, Samsung is on the rise when it comes to purchase tablets with a 450% growth […]

Apr 26, 2017

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Brighter Monday DF Job Market Report- Quarter 1,2017.

Business Daily reports that ICT sector workers got the top payrise in 2016. According to the survey private workers in the information and communication sector’s annual pay rose from an average of Ksh 802,169 in  to Ksh 874,105 in 2016, translating to an average pay cheque of Ksh 72,842. This suggests that the ICT sector in […]

Apr 24, 2017 1 Comment

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Electronic Market Trends Report (March 2017)

The Kenya Electronic Market  Report  provides unique market insights such as Customer Demand, Brands Competition and Electronic Dealers Purchases. This global report,  brings you the evolution of the Kenyan consumer demand for the 6 most popular electronic products in the country. The DF Demand Index is a composite of all shoppers activities on the listings. […]

Apr 20, 2017

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