Online Marketplace, Weapon of Mass Data.

Online Marketplaces are the new market maker of this digital economy through. The use of data in Online Marketplace’s is becoming a need and not an option anymore. According to McKinsey retailers utilizing data analytics have experienced a 60% growth in their business margins. Using data analytics in the Online Marketplace is a smarter and […]

Nov 02, 2016

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Data in Marketing and Branding with Francis Nzokia

Last week, we had the pleasure to interview our guest blogger, Mr Francis Karugah from Scanad. Francis highlighted the importance of data in all marketing activities. This week we have the chance to have a chat with Mr. Fredrick Nzioki. Fredrick is a marketing consultant. He has been the brand manager for Tusker, Mumias, and […]

Oct 26, 2016

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Use of Data In Marketing with Francis Karugah, Business Unit Head, Scanad

Data Fintech over the last couple of weeks has tried to educate and show businesses, small and large, the importance of using Data to run their business activities. We have illustrated this through roleplay, the story of Roy and Laila. However, I believe it is best to hear the importance of data from an expert, […]

Oct 19, 2016

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Your Ultimate Wingman

“Flowers, check. Music check. Wine, in the freezer cooling.” Roy was making a mental checklist of everything he needed for the night. In the previous blog, he and Angela had come up with the perfect plan to impress Laila. A double diner date at his place for Angela’s birthday. They had carefully selected the food, […]

Oct 12, 2016

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Weighting Your Options. What Will She Love?

In the previous blog, Roy had come up with a master plan that would help him regain his image in Leila’s eyes He was extremely excited and had started collecting information online about her that would help him in his plan. “Hi Roy! You really are sprung, aren’t you?” said Angela, as she walked into […]

Oct 05, 2016

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