Samsung and Huawei account for 39.9% of the tablet market by stock value in Kenya. The second half of the year 2016 demonstrated a clear preference of electronic dealers in Kenya for Samsung tablets against Huawei, despite a close competition during the first half. When we look at the middle market, Ksh. 10-20k price segment, […]

Nikon and Canon are currently the leading brands worldwide in the digital camera business. In Kenya, the two brands account for 75.2% of the market in stock value. During the year 2016, Nikon stock value has topped for the greater part of the year, maintaining the distance with the main rival, Canon. On the demand […]

The HiFi market in Kenya has been dominated by superior brands such as LG and SONY. Behind this high-end market, a cost friendly products battle ground has emerged, allowing new entrants to compete in the Kenyan market. GLD and SAYONA are two new brands seeking to penetrate the under KSh 10,000 segment, but the two […]

The Kenyan electronic market is growing rapidly. Data Fintech has been able to develop real time electronic market trend reports that look at the Kenyan market. Below is a brief preview of what is in our report. To look at more reports on the Kenyan electronic market click here: http://data-fintech.com/battle-brands-kenya-infinix-tecno-kenya/#.WJrcXfl97IU

The market insights below are provided by Data Fintech, based on data collected from the online marketplace pigiame.co.ke, over a period of 12 months (January to December 2016.) This content is a snapshot extracted from the Kenya Electronic Market Trends Report 2016, provided by Data Fintech.