Electronic Trends Market Report – February 2017,Kenya

Online marketplaces have become common in recent years. Whether it is a website with no physical store, or one with a physical store, or a social media page that sells products online, digital marketplaces are now a reality and cannot be ignored. Online marketplaces have become a key step in the customer journey in Kenya. […]

Mar 21, 2017

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Television Market in Kenya: High end Brands vs Low End Brands.

The high end Television market in Kenya is represented by the Ksh. >40k price segment. This segment accounts for 49.2% of the market supply by value. This shows that the segment is the major player in the sub-category. Samsung and LG are the two leading brands in this segment. LG leads in popularity whereas Samsung […]

Mar 15, 2017

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Battle of the Brands: HTC vs Huawei Kenyan Market

HTC and Huawei account for 24.9% of the mobile phones by stock value on the Kenyan online market place, PigiaMe. The popularity of the two brands is seen to be increasing in the Kenyan market, the supply of HTC increased by 60% while Huawei recorded a 94.4% gain between February 2016 and December 2016. Kenyan […]

Mar 08, 2017

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Kenya Electronic Market Trends Report (January 2017)

Online shopping is a consumer trend that is taking not just Kenya but the world by storm. In 2016, Our Electronic Market Trends Report gives exhaustive analytics on what was going on in the Kenyan Electronic market. Below is an update that includes content from January. To receive our 2016 Electronic Market Trends Report kindly […]

Mar 02, 2017

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Battle of Brands: Lenovo vs Apple in Kenya (Laptops)

Apple and Lenovo account for 22.1% of the laptops by stock value in the Kenyan Market. Consumers in Kenya  demand more Lenovo than Apple laptops, 70% of the time, during the year 2016. We noticed that the brand popularity of Apple surges on, Q4-2016, due to the release of MacBook Pro in October 2016. In […]

Mar 01, 2017

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