Battle of the Brands- Samsung vs Apple (Tablets)

Samsung’s popularity, among Kenyan consumers, has surmounted Apple in the tablets market since July 2016. In Q1-2017, both Samsung’s and Apple’s demand have been eroded by 20.8% and 80.8% respectively extending the downtrend from Q4-2016. For electronic dealers in Kenya, Samsung is on the rise when it comes to purchase tablets with a 450% growth […]

Apr 26, 2017

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Brighter Monday DF Job Market Report- Quarter 1,2017.

Business Daily reports that ICT sector workers got the top payrise in 2016. According to the survey private workers in the information and communication sector’s annual pay rose from an average of Ksh 802,169 in  to Ksh 874,105 in 2016, translating to an average pay cheque of Ksh 72,842. This suggests that the ICT sector in […]

Apr 24, 2017 1 Comment

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Electronic Market Trends Report (March 2017)

The Kenya Electronic Market  Report  provides unique market insights such as Customer Demand, Brands Competition and Electronic Dealers Purchases. This global report,  brings you the evolution of the Kenyan consumer demand for the 6 most popular electronic products in the country. The DF Demand Index is a composite of all shoppers activities on the listings. […]

Apr 20, 2017

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Battle of The Brands: LG vs TCL (Televisions)

LG has always been a popular brand in Kenya. For a long time majority of Kenyans would consider LG electronic products for their household. However, the entrance of new brands such as TCL has brought about competition. LG televisions have been more popular than TCL televisions sets topping 57.1% of the period between February 2016 […]

Apr 19, 2017

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Battle of the Brands: Sony vs LG (Kenyan Market)

Sony HiFis were more popular in the Kenyan market than LG taking the top spot 78.57% of the period between February 2016 and March 2017 while LG topped 21.43% in the same period. Sony showed a clear lead in Kenyan consumer preferred choice with LG as the only brand that attempted to rival it. Concerning […]

Apr 12, 2017

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