Television Market in Kenya: High end Brands vs Low End Brands.

The high end Television market in Kenya is represented by the Ksh. >40k price segment. This segment accounts for 49.2% of the market supply by value. This shows that the segment is the major player in the sub-category. Samsung and LG are the two leading brands in this segment. LG leads in popularity whereas Samsung […]

Mar 15, 2017

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Battle of the Brands: HTC vs Huawei Kenyan Market

HTC and Huawei account for 24.9% of the mobile phones by stock value on the Kenyan online market place, PigiaMe. The popularity of the two brands is seen to be increasing in the Kenyan market, the supply of HTC increased by 60% while Huawei recorded a 94.4% gain between February 2016 and December 2016. Kenyan […]

Mar 08, 2017

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Kenya Electronic Market Trends Report (January 2017)

Online shopping is a consumer trend that is taking not just Kenya but the world by storm. In 2016, Our Electronic Market Trends Report gives exhaustive analytics on what was going on in the Kenyan Electronic market. Below is an update that includes content from January. To receive our 2016 Electronic Market Trends Report kindly […]

Mar 02, 2017

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Battle of Brands: Lenovo vs Apple in Kenya (Laptops)

Apple and Lenovo account for 22.1% of the laptops by stock value in the Kenyan Market. Consumers in Kenya  demand more Lenovo than Apple laptops, 70% of the time, during the year 2016. We noticed that the brand popularity of Apple surges on, Q4-2016, due to the release of MacBook Pro in October 2016. In […]

Mar 01, 2017

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Battle of Brands: Huawei vs Samsung (Tablets) in Kenya

Samsung and Huawei account for 39.9% of the tablet market by stock value in Kenya. The second half of the year 2016 demonstrated a clear preference of electronic dealers in Kenya for Samsung tablets against Huawei, despite a close competition during the first half. When we look at the middle market, Ksh. 10-20k price segment, […]

Feb 22, 2017

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