GIVING KENYAN CUSTOMERS THE ULTIMATE CUSTOMER EXPERIENCE THROUGH PERSONALIZED MARKETING

In the United States, over 3,800 retail stores are shutting down among these Walgreens, Macys, Toys R Us, Sears, and Gap. While this is being attributed to the rise of e-commerce (i.e. Amazon taking over the market) there are other reasons behind it. Some of these change in consumer shopping habits, preferring to shop online […]

Jul 25, 2018

Read More

 

DF Real Estate Market Report – Residential Property March 2018

The Kenyan residential property scene has seen drop in performance over the last four months (since December 2017.) As of March 2018, the DF Residential Market index has dropped further by 4.45% to 54.09 points with all residential property types (Townhouses, Houses and apartments) witnessing a drop in listed units in the market place. Apartments […]

Apr 19, 2018 4 Comments

Read More

 

Battle of the Malls: Village Market offers better Customer Experience than Sarit Center

Over the past few years Nairobi has witnessed a significant influx in malls space. With many international brands looking to penetrate the Kenyan market developers and investors sought to capitalize on this opportunity by building new malls across Nairobi. This has left older players rushing to improve their premises in a bid to attract both […]

Apr 12, 2018

Read More

 

Mall Comparison in Nairobi: Langata Road vs Thika Road.

Langata and Thika are two popular locations in Nairobi, popular among the youth, students and families. Langata road, caters to young families, individuals that work in the CBD and UpperHill and students that study in Catholic University and Strathmore University. Thika Road on the other hand serves a multitude of people from the lower income […]

Mar 29, 2018

Read More

 

DF Real Estate Market Report: What to Invest in in 2018

In January 2018, Data Fintech’s Real Estate Global Market report unveiled the popularity of apartments in the Kenyan real estate sector as compared to Town Houses and Houses. As of January 2018, the average ask prices for 3-bedroom apartments had increased by 3% to Kshs 20.35 Million, while Town Houses and Houses faced drops of […]

Mar 22, 2018

Read More