Battle of the Brands: Oppo beats Xiaomi in popularity (Kenya)

Oppo has had more popularity than Xiaomi in the entire Q1-2017. Both Oppo and Xiaomi are new entrants to the local market however they are big players in the Asian market. The mobile phone dealers listing both brands on the marketplace is starting to take shapewith Oppo leading with 8 dealers compared Xiaomi at 6 […]

May 24, 2017

 
 

Oppo has had more popularity than Xiaomi in the entire Q1-2017. Both Oppo and Xiaomi are new entrants to the local market however they are big players in the Asian market.

The mobile phone dealers listing both brands on the marketplace is starting to take shapewith Oppo leading with 8 dealers compared Xiaomi at 6 dealers. In stock value, both brands are minor players in the local market accounting for a total of 0.36% of the mobile phone stock value in the Ksh. 10k-20k price segment.

The market insights below are provided by Data Fintech, based on data collected from the online marketplace pigiame.co.ke, over a period of 16 months (January 2016 to April 2017.) This content is a snapshot extracted from the Kenya Electronic Market Report, provided by Data Fintech.

 

data Fintech, oppo, Xiaomi, pigiame, jumia, mobile phones, electronic trends in kenya, mobile phone trend in Kenya 2017