Over the last six months Samsung and Hisense Tvs popularity has been eroded after topping the top positions in November 2016. Samsung is down 60%, where Hisense is abandoning 72%. On the dealers front, the total stock value of Samsung TVs listed in April 2017 is at Ksh 24.3m representing 19.2% of the total listings. Hisense’s Ksh. 14.9m is accounting for 11.8%.
The market insights below are provided by Data Fintech, based on data collected from the online marketplace pigiame.co.ke, over a period of 16 months (January 2016 to April 2017.) This content is a snapshot extracted from the Kenya Electronic Market Trends Report, provided by Data Fintech.